While you might already be perfectly aware of the existence of live chat, you might not be too well versed on how to use the tool to effectively increase your company’s social media traffic. Like most things in life, there’s a right way and a wrong way to utilize live chatting while promoting organic marketing. Learn how to better serve your customers rather than serve as an annoyance to them.
The Social Toolbar
Some live chat app developers have created a social toolbar for direct use in helpdesk apps and live chats. The social toolbar is intended to link social media platforms like Twitter and Facebook directly into chat widgets. Besides following your company’s Twitter page directly from the chat widget, customers also have the option of linking your company’s Facebook page directly from the chat widget.
Both options allow for natural marketing with a minimum amount of effort and pressure, which you and your customers are sure to enjoy. Now you don’t have to go out of your way to market and advertise your company or services, and customers can learn more about your company as well as the products and services you offer simply through your chat widget.
Subtlety at Its Best
Another great thing about the social media toolbar is that it works just as well with your customized themes, giving you the same benefits with a different layout that’s more in line with your preferences and company.
Since consumers are using multiple methods of communication on multiple devices, it’s important to mention that the toolbar works the same on smartphones, tablets, laptops and desktops. No matter where your customers are or which device they’re using, they’ll have full use of your live chat capabilities.
Integration Benefits
When used on Twitter, the social toolbar can:
- Bring in more followers
- Improve the scope of your marketing
- Help you better interact with customers and potential customers in their natural online environment
- Let you share informational posts and content
When used on Facebook, the toolbar can:
- Get you more likes
- Supplement your Facebook app
- Help you perfect your services and products by giving you more info about your customer’s desires
- Improve the trust between your company and your customers
Rather than look at the most traditional and popular ways to increase your company’s social media traffic, look at the issue from a different angle. Customers have more options than ever when it comes to the businesses they support and turn to for specific products and services. Live chatting and social media toolbars are useful and effective ways to communicate with your customers and take better care of them, but they’re also great ways to improve your brand as well as your reputation.
Additional Benefits
Live chat can also increase your conversion rate. One of the main reasons customers go elsewhere to do their shopping is that a company has a confusing checkout process or a complicated shopping experience. With live chat, customers can get immediate assistance rather than further frustrate themselves as they scour the company’s website in search of help. Not only can this encourage the customer to leave a positive review of the company on social media, it can also make it easier on the company’s call center and customer services department.
Boost your social traffic and your company’s reputation with the power of live chat. When done right, you can soon become the company buzzing on everyone’s lips and fingertips.
