Social Media Marketing Specialist (Recruitment)
What We Offer:
- Competitive compensation package
- Performance-based incentives
- Comprehensive benefits, including health insurance, tuition reimbursement, and paid time off
- Opportunities for professional growth and career advancement
- Collaborative and inclusive work environment
- Exposure to cutting-edge technologies and industry best practices
What You’ll Be Doing:
Employer Branding & Recruitment Marketing:
- Develop and execute strategic social media recruitment campaigns to attract top talent for open positions
- Create engaging content, including job postings, employee testimonials, company culture highlights, and behind-the-scenes videos, to promote Etech as an employer of choice
- Optimize the company’s LinkedIn, career website, and job postings for better reach and engagement
- Leverage social media platforms (LinkedIn, Facebook, Instagram, and X) to enhance employer brand visibility and attract job seekers
- Implement both organic and paid social media strategies to expand the talent pool
Campaign Creation & Lead Generation:
- Develop targeted marketing campaigns for recruitment, leveraging digital channels, and social media ads
- Drive engagement through interactive social media initiatives, including employee spotlights, and culture-based storytelling
- Monitor and optimize recruitment marketing campaigns based on data insights and analytics
- Track and report on key performance metrics, including engagement rates, applicant conversions, and return on investment
Innovative Content & Community Engagement:
- Collaborate with the HR and marketing teams to brainstorm and implement new ideas for employer branding and recruitment marketing
- Stay up-to-date with industry trends, social media best practices, and emerging recruitment technologies
- Engage with job seekers and potential candidates through comments, messages, and online networking
- Foster a positive and engaging online community that showcases Etech’s values, work culture, and employee experiences
What We Expect You To Have:
- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field is preferred
- Minimum of 6 months-2 years of experience in social media marketing, employer branding, or recruitment marketing
- Proven ability to create and execute successful social media campaigns, both organic and paid, targeting job seekers and potential hires
- Strong understanding of digital marketing tactics, including content marketing, paid social advertising, LinkedIn job postings, and website career page optimization
- Experience with recruitment marketing tools, social media analytics, and performance tracking
- Excellent verbal and written communication skills
- Creative mindset with the ability to develop compelling employer branding content
To apply for this job email your details to sethisharanpalsingh@gmail.com